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“Instead of making billions of dollars, the goal is to make the world better for a billion people”
“Norrsken is likely to rack up some big failures, its backers acknowledge. But if it at least succeeds in part it may well become another Swedish model worth emulating”
“Venture capitalists looking for sustainable startups are plowing more money than ever into Sweden, turning country into Europe’s biggest magnet for impact investors”
“We believe we can have a bigger long-term impact by supporting entrepreneurs building rapidly scalable businesses to solve some of the world’s biggest problems”
“The aim is to find and invest in startups that have the potential to scale up to a level where they can positively affect the lives of at least one billion people”
“The Norrsken Foundation has been attempting to prove it is possible to turn a profit from ethical industries”
